Technicote appoints director of sales and marketing

Technicote has promoted Ralph Adkins to director of sales and marketing.

Adkins joined Technicote in 2009 as national sales manager of the roll label segment. In his new role, he will be responsible for all sales divisions, including Technicote roll label products, Sil Tech release liner and Westfield sheeted products. Adkins will also manage Technicote’s marketing and customer service departments.

Adkins has over 10 years of sales and sales management experience in label, film and paper industries. Previous roles include sales representative, regional sales manager, national account manager and, most recently, national sales manager for Avery Dennison’s Graphics Division. Prior to Avery Dennison, Adkins worked with International Paper. He has a BS in business administration from Miami University.

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