Vibrant Graphics hires national sales manager

US digital label converter Vibrant Graphics, based in Milwaukee, Wisconsin, has appointed Michael Siegler as national sales manager.  

Siegler will be responsible for increasing sales for Vibrant within the private-brand label markets, and for strengthening the current in-mold label markets it serves.   

‘We are excited to have a sales leader of Mike’s caliber on board,’ said general manager Roger Wrass. ‘His extensive experience, customer relationships, and sales background in the product label and packaging industries will be an asset to us and to our customers.’   

Siegler brings in over eight years of experience within the narrow web and product label industry, primarily serving the food, beverage and technology industries.  

‘I am looking forward to contributing to the continued success of Vibrant Graphics,’ said Siegler.  ‘It is an exciting time to become a part of the Vibrant team.’  

Click here for more stories about Vibrant Graphics on L&L.com.   

Click here to read ‘Blazing a trail’ by Danielle Jerschefske, published in L&L issue 4, 2010.