Xaar appoints marketing communications manager

Xaar, a supplier of industrial inkjet printheads, has appointed Charlotte Baile as marketing communications manager.

With almost 20 years of experience in marketing technical products, Baile joins Xaar from Linx Printing Technologies, an industrial inkjet manufacturer and supplier to the product identification market. She has experience in marketing communications, channel training and development as well as voice of customer research.

Mark Alexander, director of marketing at Xaar, said: 'With our recent expansion announcement and growth into new markets such as ceramics this is an exciting time for Xaar. Charlotte will be further developing our relationship with our partners, as well as delivering strong communications regarding the benefits that Xaar printheads can deliver. She brings with her considerable knowledge of inkjet applications and marketing and I am delighted that she is joining the Xaar marketing team.’

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