Xennia appoints commercial director

Xennia Technology has appointed Laurie Geldenhuys as commercial director.  

Geldenhuys, formerly global business director of SunJet, the digital division of Sun Chemical, has many years' experience in the paint, coatings and inks industries. He was responsible for significant sales growth at SunJet at the OEM level on a global basis in graphics, coding and marking, labels, industrial decoration, edible inks and other applications across solvent, aqueous, oil and UV ink chemistries. 

‘In my new role, the primary goal is to make Xennia the ink supplier of choice to OEM customers across a range of key applications including textiles, ceramics, labels, packaging and graphics,’ said Geldenhuys. ‘I look forward to working with Xennia's highly experienced and knowledgeable team to fully commercialize a number of significant existing ink development projects and take Xennia's ink business to the next level.’ 

Dr Alan Hudd, Xennia managing director, added: ‘Xennia has many years of knowledge and experience in developing inkjet inks for a variety of important applications. With this senior appointment we are driving the commercialization of our existing developments, making ink central to our business. Geldenhuys has a broad experience in the ink industry, which is vitally important for our growing ink sales.’ 

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