Sirit announces strategic relationship with Microsoft

Sirit Inc., a leading provider of RFID and Near Field Communication (NFC) technology, has announced a strategic relationship with Microsoft. Through this relationship, Microsoft BizTalk RFID will offer automatic support for Sirit's readers, thereby enabling quick and easy ‘out of the box’ integration and operation across multiple RFID and NFC applications.

Many users of RFID reader infrastructure are presently faced with challenges including time consuming installation, cumbersome software tools, and disparate computing environments. By tightly integrating support for Sirit's Plug-n-Play and INfinity readers with Microsoft BizTalk RFID, users are provided with a streamlined environment and a simplified platform with which to connect applications, processes, and device data, which helps speed deployment and realization of return on investments. Furthermore, Sirit's readers support a wide range of frequencies (HF and UHF) and protocols, thereby enabling users of the Microsoft BizTalk RFID to deploy solutions that are optimized for their applications, industries and geography.

‘Our relationship with Microsoft signals our move into the next phase of RFID and NFC efforts,’ commented Chris Leong, vice president, corporate development, Sirit Inc. ‘By taking advantage of Microsoft BizTalk RFID and Sirit's reader technology, we look forward to enabling innovative mass-market use cases including smart posters, mobile contactless commerce, real-time inventory visibility, product authentication and supply chain management.’

‘Microsoft continues to expand its RFID and NFC efforts through the formation of key strategic relationships with leaders in the RFID and NFC field,’ said Burley Kawasaki, group product manager for BizTalk Server product management at Microsoft. ’By having the Microsoft BizTalk RFID support Sirit's wide range of RFID and NFC readers, we are helping customers connect their devices to their critical business processes and applications, delivering increased efficiencies and value.’