Avery Dennison highlights digital growth potential

Speaking at drupa 2012, Dean Scarborough, chairman, president and CEO at Avery Dennison, underlined how the company's relationship with HP for digital press options is driving further portfolio growth.

Scarborough said, ‘As the first global preferred pressure-sensitive media partner for HP Indigo products, we offer the largest number of HP Indigo-certified media worldwide. And we continue to invest in our Indigo portfolio, with expansions in North America, Europe, and Asia Pacific, including China.’

During the show, Avery Dennison Label and Packaging Materials announced the European introduction of an HP Indigo-certified digital print-ready version of its high-performance Global MDO film. Avery Dennison MDO clear and white labeling films for home and personal care products are said to offer better label clarity and conformability for improved performance and enhanced sustainability.

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