Benson Group updates web presence

- New site launched to suit the growing use of smartphones and tablet computers

 

- Further information and educational tools also feature at www.bensongroup.co.uk 

 

UK carton converter Benson Group is to launch a redesigned website to provide the converter with the most up-to-date online presence.

 

The new set of web pages, which can be viewed at www.bensongroup.co.uk, have a significant focus on tablet (pictured, top) and smartphone use.

 

As well as a design to better to suit the viewing platform, the new Benson Group website includes high-end photography to showcase its food and healthcare packaging, plus a modern, clean look with easy to navigate menus.

 

A new “Know How” section has been produced to help educate newcomers to the packaging industry about carton manufacture and hopefully to help inspire the pack designers of the future.

 

Quality assurance and environmental issues also form a key part of the new site.

 

Nikki Clark, marketing manager at Benson Group, said: ‘When looking at our five-year-old Benson Group website we had to admit to ourselves that it was becoming a little dated, and had in fact been surpassed in technological terms in certain areas.

 

‘That is simply down to the speed of development that has taken place in the internet world. This whole experience has shown us that in fact there are many websites that are significantly behind the development curve – especially when you try to view them on tablet and smartphone devices.

 

‘Alarming though it might seem, technology industry experts are already convinced that mobile will become the dominant screen before the end of this year, overtaking desktop equipment as the preferred viewing platform.

 

‘That simple but scary point suggests that if you’re planning and building a new web experience right now, it’s very likely that over 50 percent of your visitors will be smartphone or tablet users. By extension, therefore, “mobile first” is already here.’

 

She added: ‘We have included a number of informative articles, as well as a glossary of terms and a set of advice guides. Our “Interactive Carton” feature explores our most used carton profiles in 3D.’

 

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