Spear enhances Seagram’s Escapes with clear PS label

The brand extension comes from continuous growth, outperforming the flavored alcoholic market segment ten-fold in 2012. The extension not only adds to the successful brands, but allows further marketing opportunities. Jennifer McCauley of North American Brewery commented: ‘In addition to two new core flavors and one new seasonal, Seagram’s Escapes has also introduced a new mix pack for 2013 that features six flavors versus four in the past. By giving consumers the variety they are looking for in a single package, the brand is able to deliver on two things the consumer values: variety and convenience.’

Not only adding to the portfolio, Seagram’s Escapes has reached the social media platform in an unconventional way with Pinterest. Attracting new demographics by way of subtle interaction, followers can pin or repin articles that accentuate the rich colors featured in the label.