UPM Raflatac launches website for designers

UPM Raflatac has launched a website for label and packaging designers. Pro Label Studio presents visual examples and information about the numerous possibilities that self-adhesive label materials offer for building brands and enhancing the shelf-presence of consumer products.

On the website, designers can learn about the challenges and requirements that different packaging materials, special effects and printing techniques place on label design and the choice of label material.

Pro Label Studio helps designers select the right label materials for end-uses including wine, beverage and personal care labeling, and renders textured previews of selected designs and materials on various kinds of product packaging. By rotating the previews, users get a feel for how the selected combinations work in real life.

Pro Label Studio also provides access to more detailed technical product information and an opportunity to order free samples of UPM Raflatac labelstock products in Europe.

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