Sun Chemical partners with SA Labels for Ultraflex press

Sun Chemical has entered into an exclusive partnership with SA Labels to supply inks, adhesives and coatings for its Ultraflex press.

Ultraflex is a print system which can deliver multiple decorative enhancements, such as foils, tactile finishes and varnishes across a wide range of pressure sensitive substrates and flexible packaging materials.

Tony Coultard, operations director, SA Labels, said: ‘In today’s competitive consumer environment, brand owners need to find opportunities to differentiate their products from competitors. Packaging designs are becoming increasingly complex, especially in markets such as premium beverages, food and personal care where brand owners seek to add value to products through print. However, these can often be compromised by printing restrictions. Ultraflex eliminates these by using all aspects of print technology, including screen, gravure, flexo or a combination of these, allowing brand owners to achieve their vision.

‘The partnership with Sun Chemical is vital to the success of Ultraflex. The press’ unique characteristics mean we had to choose an ink supplier at the forefront of ink innovation. Sun Chemical is the only company we feel has the portfolio of products which matched our requirements. Its R&D is extensive and it has a wide range of expertise across all printing processes to help Ultraflex push the boundaries of what is possible.’

Ultraflex will be available throughout Europe exclusively from SA Labels from June 2008.

Tony Palmer, general manager of Sun Chemical UK’s Packaging Division, added: ‘Ultraflex is a new breed of technology and the first press of its kind.  It provides a new option to packaging printers to help them deliver a product the way it was designed, and we are delighted to add value to the project through our leading ink and coatings technology.’