New Zealand debuts carbon footprint wine label

Wine consumers in New Zealand will soon find Carbon Reduction labels outlining a wine’s carbon footprint when the New Zealand Wine Corporation’s (NZWC) Mobious Malborough Sauvignon Blanc hits the shelves. 

The first of what is expected to become a trend among wine labeling will show the wine’s carbon footprint has been measured at 190g CO2e per 125ml serving. 

NZWC has been working alongside Planet Ark, the program manager of the Carbon Reduction Label in Australia. 

The Australian environmental group’s Diane Mann stated: ‘The Carbon Reduction label helps people easily identify products that are actively working to reduce their carbon footprint.

‘By choosing products that carry the label, consumers are supporting companies that are working towards a more sustainable future.’ 

NZWC’s Craig Fowles indicated that the new footprint labeling will be important to its export customers and local consumers. The move is seen as having huge benefits, given its world first status but also as a strong risk management strategy.