Timestrip smart labels to be integrated into European fridges

Timestrip Plc, which markets an inexpensive and versatile label technology for accurately measuring elapsed time, has agreed to supply Bioconservacion S.A., a leading manufacturer and distributor of air purification systems.

Timestrip smart labels will be fully integrated into a device that maximizes the shelf life of fruit and vegetables in domestic refrigerators. The device, known as an Ethylene Absorption Filter, will feature in a range of refrigerators sold later this year in Europe by FAGOR Group, the market leader for household appliances in Spain and France, whose Fagor, Brandt and De Dietrich brands also have an important presence throughout Europe.

The Timestrip smart label will remind users to change the filter every three or six months, dependent on model.

Paul Freedman, joint CEO and co-founder of Timestrip Plc, commented: 'We are delighted to announce another tie-up with a leading household brand, this time in Europe. This deal is consistent with our strategy of selling Timestrips into multiple channels in order to achieve the broadest possible exposure for the technology.'

Dr M Rosa Cirera, technical director of Bioconservacin, S.A. commented: 'The efficiency of our Ethylene Absorption filters is greatly enhanced by their timely replacement and we are confident that the integration of a label into the device will encourage consumers to replace the filter on time and therefore enjoy the maximum life out of their fresh produce.'