UK’s RedTie to unveil a new solution at Dscoop

New to the US digital printing market and platinum sponsors of HP’s Dscoop (Digital Solutions Cooperative) being held this week in San Diego, California, RedTie Ltd will be unveiling two web-to-print software solutions at the conference: an instant quotation tool – RedTie Quotation(RTQ), and a marketing template system – RedTie Template (RTT). Following the success of RTQ and RTT in the UK, Red Tie has chosen Dscoop to launch the product to the US print market.

HP is using the system across regional Graphic Arts sales teams in the UK and Europe and is pleased to have RedTie introduce its solution to the US market at Dscoop. Alon Bar-Shany, vice president and general manager, Indigo division, HP and keynote speaker at DScoop, said, ‘The software solution that RedTie has developed has provided a centralized solution for our sales teams to order timely, personalized and relevant print on-demand. Since rolling out the solution in the UK, we have had some excellent feedback from our sales force and to date the trial is going well.

‘In addition, the software is proving to be a valuable tool in our sales process – our HP Indigo sales force is using the software as a sales tool to help introduce the web-to-print concept to customers considering the purchase of an HP Indigo digital press.’