UPM Raflatac launches label design contest in China

UPM Raflatac, supplier of pressure sensitive labelstock and RFID tags and inlays, has recently launched a label design contest in China. The Label Design Awards 2007 encourage Chinese designers to revolutionize the way labels are designed.

‘With the opening of our new state-of-the-art manufacturing centre in Changshu in spring 2007, we're launching a new era in labeling,’ said Elisa Nilsson, vice president, communications, at UPM Raflatac. ‘To celebrate this, the Label Design Awards 2007 encourage Chinese designers to create an innovative product label for an imaginary home care or personal care product called New Era, using UPM Raflatac's extensive range of
labelstocks as a canvas.’

The invitational contest is open to professional designers and design students attending China's top 100 design schools. Contestants will be able to submit entries until January 15, 2007.

A specially appointed jury of experts will evaluate the entries and select winners from the student and professional categories. The results of the competition will be made public on March 6, 2007 on the English-language contest website at www.upmraflatac.com/labeldesign_eng.

UPM Raflatac will be providing significant awards for winners in both categories. In addition, twenty runners up in the student category will receive an honorable mention and a diploma. UPM Raflatac has organized The Label Design Awards in cooperation with CAFA, the Central Academy of Fine Arts, in China.