UPM Raflatac launches RFID Gen2 website

UPM Raflatac, an RFID tag and inlay manufacturer has announced the launch of a new campaign website designed to provide the retail and fast moving consumer goods (FMCG) industries with detailed information about EPC Gen2 RFID technology. The website features case studies as well as a wealth of information about the Rafsec Gen2 tags and inlays by UPM Raflatac. The website can be accessed at www.upmraflatac.com/rfidleague.

The website illustrates the Rafsec product line of Gen2 tags and inlays which offer unique broadband capabilities. The broadband design enables end-users to reach and sustain consistently high levels of performance in all UHF frequency regions around the world with the same tag, regardless of the local frequency regulations. This represents critical competitive and logistical advantages for any FMCG company with manufacturing, distribution and customer location in different parts of the world. The same tag can be used by the manufacturer, the logistics service provider and the retailer to track and identify products accurately and cost-efficiently throughout the supply chain. Rafsec Gen2 tags are available as wet and dry inlays and paper-faced tags. Their form factors are optimized for item, case and pallet tagging.

Another valuable feature in the website is the RFID Hall of Fame – a collection of real-world case studies demonstrating successful collaboration between UPM Raflatac and its RFID end-users. The Hall of Fame features major suppliers who are currently shipping RFID-tagged pallets and cases to retail giants METRO Group, Wal-Mart and Target. The presented case studies show how RFID has enabled the companies to increase visibility and efficiency throughout the entire supply chain as well as comply with retail mandates.

The campaign website will be updated regularly with new case studies and Gen2 products by UPM Raflatac.