Weber Marking Systems installs HP Indigo ws4500

Weber Marking Systems purchased an HP Indigo ws4500 from the show floor at the recent Labelexpo Americas trade show, in order to integrate HP Indigo digital technology into its flexographic label printing facility. With the new press, installed in September shortly after Labelexpo ended, the Arlington Heights, Illinois-based company is striving to improve growth and profitability.

The 7-color press, which was purchased along with a Digicon finishing system from AB Graphic, fits Weber’s need to support a growing number of customers that are expressing interest in multiple-SKU work and versioning jobs that can incur significant pre-press costs when produced on flexographic devices.

‘Although we’ve purchased scores of presses in the last 20 years, never has the new press excitement level approached that of our ws4500,’ said Thomas Michalsen, director of marketing, Weber Marking Systems. ‘The difference today is the ws4500’s positive value proposition. It speaks to all of Weber’s divisions: sales, marketing, production, quality, and finance.’

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