Alwan stages partner event in Paris

Companies from more than 20 countries attended Alwan Color Expertise’s recent two-day partner event in Paris, France. The standardization company stages the event each year to hold workshops and demonstrate new products, and to thank partners for their work and support during the previous 12 months.

This year’s event saw more attendees than ever before, with Alwan’s partners traveling from across Europe and as far afield as Asia, South Africa and China. Alwan’s strategic partners, Enfocus and X-Rite, were represented at the event by sales manager Dimitri Van Geaver and international sales director Francesco Tomasello respectively. Alwan’s partnership with the two companies has spawned two new automated standardization products: PDF Standardizer and Print Standardizer. 

In addition to technical workshops, there were also sessions for sales and marketing delegates to give them a deeper understanding of PDF Standardizer and Print Standardizer.

Elie Khoury, Alwan CEO, stressed the importance of these annual meetings: ‘It’s always such a pleasure to see the world’s best distributors, OEMs and color experts – particularly when many have flown a long distance despite the challenging economic climate. It’s very rewarding to see the trust they put in Alwan, and to hear their excitement when they talk about the success the two new products are already enjoying in their respective countries.

‘We see an increasing number of partners every year, and it’s always inspiring to learn from their technical skills and local market knowledge.’

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