EFI previews latest innovations at Connect User Conference

EFI is displaying the newest and pre-release versions of its products at the 13th annual Connect users’ conference, taking place through April 13 at the Wynn Las Vegas. In addition to access to more than 150 educational sessions, user group meetings, speakers and exhibitors, Connect attendees are the first to see demonstrations and test drive the latest EFI products before they are released.

On Tuesday afternoon, EFI CEO Guy Gecht kicked off the conference with a keynote referencing the changing window of opportunity for the industry, especially around digital printing and personalization. ‘Just as other industries, such as music and mobile phones, saw a transformation to a higher value based on personalization of content to consumer needs, our industry is experiencing similar changes. The opportunities that this transformation brings are many and significant, and you don’t want to get caught selling the old “Walkman” to your customers,’ Gecht told the audience.

While Connect is underway, EFI offers a preview of the new technology the company is bringing to drupa 2012. These innovations span the breadth of the company’s offerings from the new cloud-based Fiery Dashboard to the Vutek HS100 wide-format digital press. Also, customers attending Connect will hear for the first time about EFI’s new inkjet printer operating system, named Orion.

EFI also announced its latest acquisition – Brazil-based Metrics Sistemas de Informação.

Click here for more stories about EFI on L&L.com.