Hybrid Software establishes network in Latin America

Hybrid Software, formerly known as Hybrid Integration, has set up a distribution and support network in Latin America. The move comes soon after the North American software company’s formation of a European subsidiary, which is overseeing the move into Latin America from its new headquarters in Belgium.

‘Since 1991, I've been involved in a range of industries throughout Latin America and this includes many years working for Artwork Systems,’ said international sales manager Marc Reynaert. ‘Hybrid Software's approach to integration is extremely exciting and there has already been a high level of interest from potential distributors.

‘We expect to announce our first partners in Latin America at GraphExpo 2011 in Chicago, 11-14 September, where we will be demonstrating our latest products on booth 240. Hybrid Software will also be exhibiting at Labelexpo Europe in Brussels, 28 September to 1 October, in hall 7, booth L125.’

‘Regardless of the area a printer operates in – labels, packaging, screen and signage, digital or conventional offset – they inevitably end up with a mixture of pre-press equipment and workflows along with planning, accounting, administration software and databases, purchased over a period of time from different sources. These products almost certainly do not communicate with each other, leading to inefficiency, errors, reprints and wastage. JDF is not compatible with many legacy systems, and conventional integration procedures are often too expensive and lengthy to be viable.

‘Order Lifecycle Management is perfect for the Latin American graphic arts industry.  The recent high level of investment in the area, combined with a growing number of mergers, has resulted in a significant number of printers with a need to standardize and integrate systems within their factory and between different plants.  It's exactly the scenario that OLM is designed for.’

Click here for more stories about Hybrid Software on L&L.com.