Kodak and Arden Software form alliance

A new alliance between Kodak and Arden Software brings 3D prototyping and structural design products to the packaging market. The two companies offer a range of products for brand owners as well as package printers and converters. Arden’s Impact structural design applications integrate with Kodak’s Prinergy Powerpack workflow to facilitate the packaging production workflow from product design through to print production.

Kodak and Arden will combine forces to market, sell and implement the complementary product portfolios which extend from the structural design and production management software solutions to Kodak’s CTP, proofing products and consumables.

‘As companies strive to reduce the impact of packaging on the environment, the use of structural design software to facilitate product redesign and prototyping is growing,’ said Steve Miller, product manager, packaging workflow, Kodak. ‘The alliance is intended to address this trend and help brand owners and package printers bring redesigned products to market more quickly. Kodak is excited to tie Arden’s Impact structural design applications with Kodak solutions, offering customers a seamless workflow solution from product design through to print production.’

This announcement follows the recent establishment of Arden Software North America. Jim Silianoff, president of Arden Software North America, added: ‘Our formation of a co-marketing and co-selling effort with a company of Kodak’s stature underlines our commitment to becoming the undisputed world leader in the markets we serve. We are looking forward to a mutually beneficial relationship for both of our businesses.’

Click here for more stories about Kodak on L&L.com.