US converter upgrades to Radius ERP

US converter Lofton Label is of EFI’s first PSI Flexo customers to upgrade its software to EFI Radius, the ERP software system built for the packaging industry.

Lofton Label, with operations in Inver Grove Heights, Minnesota, produces flexo- and digital-printed pressure sensitive labels, including extended content labels, coupons and food and beverage labels. 

A PSI Flexo user since 1997, Lofton Label was evaluating Radius Solutions when it was purchased by EFI last year.  

‘We are excited to remain EFI customers. The decision to upgrade to Radius means we get the premiere product in the packaging industry along with the opportunity to integrate with other EFI systems as we grow,’ said Mike Petrulo, executive vice president of finance and administration at Lofton Label. ‘The fact that Radius was developed from the ground-up for packaging companies, with built-in label and flexible packaging support, is a huge plus. The standard business intelligence capabilities are also impressive and will enable us to leverage information better, in turn leading to more streamlined operations.’ 

Lofton Label is currently in the middle of the upgrade process. Petrulo says the company expects to improve workflow and reduce manual processes thanks to the new software, as well as anticipating a significant drop in estimating time per job – by as much as 50 percent – and a streamlined accounting workflow. 

David Taylor, general manager of EFI Radius, commented: ‘Mike and the team at Lofton Label made the tough decision to invest in a new system during difficult economic times, with a focus on the long-term benefits it will bring the company. We’re confident that Radius will exceed their expectations.’ 

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