Branding and design columnist Vicki Strull explores brands taking a stand on social issues and  how that shows up in their packaging

In the midst of recent protests, pride marches, plastic-free campaigns, political division and the Covid pandemic, more brands are taking a stand on the issues facing our world today. And it’s not just brands recognizing their responsibility to show up and speak out; consumers want to hear how...

The Andy Thomas-Emans column

The label converting industry has historically been driven by smaller (so-called ‘mom+pop’) sized companies, founded by entrepreneurial individuals and often by senior press operators leaving to start their own converting businesses.

According to L&L and Labelexpo’s global database,...

Label design and origination Label Academy book

The birth of a label design typically starts in a client’s marketing department. At this very early stage packaging concepts are evolved that seek to meet the marketing objectives of the brand. The translation of these concepts into a successful print job will however rely on many factors being...

CI offset offers converters opportunities in labels and flexible packaging

Labels and flexible packaging have similar demands and, on many occasions, provide services to the same customers, brand owners and distributors. Offset has long been at the forefront of print quality and has been used extensively for many years in the labeling industry for applications...

Mandrel sleeve application (courtesy Accraply)

Once the sleeve is printed the secondary converting processes take over. This is arguably the most critical step in converting the printed shrink sleeve stock onto the final product container. 

For a best in class shrink sleeve application the converting and the application process need...

Berkshire Labels Smirnoff labels printed on HP Indigo technology

In the fight for attention on packed supermarket shelves, shrink sleeves offer 360 degree coverage of graphics on a product container, allowing more display area for the brand owner to get its message across to the potential consumer. Because the design is printed on the inside of the label it...

UV embossed labels and pharma cartons

Demand continues to strengthen the market in India for holography as we see continued integration of holography alongside other authentication and track and trace technologies driving growth. In turn, this will herald sustained growth and progress, revealing a technology set to forge ahead in...

Ahead of her presentation at the Virtual Label Summit 2020, Claudia St. John, president of Affinity HR explains some of the best ways companies can respond to a crisis

Why you decided to present at the Virtual Label Summit 2020?

I was delighted to be asked to present at the Virtual Label Summit 2020. I was very excited to participate in person, but given the current situation, the Virtual Summit is the next best thing. I always love the...

AeroFlexx, a disruptive new packaging form is set to change the face of consumer packaging

Why you decided to present at the Virtual Label Summit 2020?

Ken McGuire (KM): The AeroFlexx technology brings an entirely new approach to decorating liquid packaging forms. Instead of designing a bottle with a ruled surface, which typically limits the...

The UVFoodSafe group was set up to formulate best practice guidelines for converters using UV curing for indirect food contact applications. With the practical testing phase largely complete, Andy Thomas-Emans asked steering group chair Jonathan Sexton about progress to date.

L&L: Can you give us some background about the UVFoodSafe project? Why is such a project necessary?
JS: Historically some industry stakeholders, particularly food industry brand owners, have been fearful of UV technology and even excluded UV inks from...

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