Opinions

In the midst of recent protests, pride marches, plastic-free campaigns, political division and the Covid pandemic, more brands are taking a stand on the issues facing our world today. And it’s not just brands recognizing their responsibility to show up and speak out; consumers want to hear how...

The label converting industry has historically been driven by smaller (so-called ‘mom+pop’) sized companies, founded by entrepreneurial individuals and often by senior press operators leaving to start their own converting businesses.

According to L&L and Labelexpo’s global database,...

The birth of a label design typically starts in a client’s marketing department. At this very early stage packaging concepts are evolved that seek to meet the marketing objectives of the brand. The translation of these concepts into a successful print job will however rely on many factors being...

Labels and flexible packaging have similar demands and, on many occasions, provide services to the same customers, brand owners and distributors. Offset has long been at the forefront of print quality and has been used extensively for many years in the labeling industry for applications...

Once the sleeve is printed the secondary converting processes take over. This is arguably the most critical step in converting the printed shrink sleeve stock onto the final product container. 

For a best in class shrink sleeve application the converting and the application process need...

In the fight for attention on packed supermarket shelves, shrink sleeves offer 360 degree coverage of graphics on a product container, allowing more display area for the brand owner to get its message across to the potential consumer. Because the design is printed on the inside of the label it...

Demand continues to strengthen the market in India for holography as we see continued integration of holography alongside other authentication and track and trace technologies driving growth. In turn, this will herald sustained growth and progress, revealing a technology set to forge ahead in...

Why you decided to present at the Virtual Label Summit 2020?

I was delighted to be asked to present at the Virtual Label Summit 2020. I was very excited to participate in person, but given the current situation, the Virtual Summit is the next best thing. I always love the...

Why you decided to present at the Virtual Label Summit 2020?

Ken McGuire (KM): The AeroFlexx technology brings an entirely new approach to decorating liquid packaging forms. Instead of designing a bottle with a ruled surface, which typically limits the...

L&L: Can you give us some background about the UVFoodSafe project? Why is such a project necessary?
JS: Historically some industry stakeholders, particularly food industry brand owners, have been fearful of UV technology and even excluded UV inks from...