I often get asked by family members and laypersons what short run printed packaging is and why it’s so important, and I’ve found the easiest way is to highlight a real-life example.
 
A converter I spoke to last year used toothpaste as his example, stating that two...
It has been a while since my last full blog looking at the vast range of printed folding cartons and flexible packaging now available decorated with images and graphics closely linked to Christmas, such as Santa Claus, Rudolph, snowmen, snowflakes, stockings, presents and more....
To round off last week's celebration of advent calendars, I just wanted to add a few examples I encountered over the last few days.
 
This included my own, from luxury chocolatier Hotel Chocolat featuring an elegant yet complex white design printed on a pale blue...
Advent calendars are a gift given at this time of year, predominantly to children but also enjoyed by adults.
 
I'm not going to go into the philosophical and religious reasonings behind advent calendars, but the standard structure involves a printed carton filled...
As I research printed packaging for this blog, I’ve been trying to remain calm and collected so I don't rush documenting all the Christmas-themed packaging I see in one go, but I lapsed this weekend and splurged during a shopping trip.
 
That’s not to say that I...
The recent news that a patent has been granted to technology giant Apple for packaging that has a dual function, with both storage and display configurations, is further evidence of the need for modern cartons and flexibles to “perform”.
 
...
Christmas continues to dominate supermarket shelves in the UK, with packaging and labels printed to bring the festive season to life; from snowmen and robins, to Santa Claus and Rudolph the Red-nosed Reindeer.
 
As you would expect, all of the supermarkets in the UK...
Halloween is just a few days away and the range of themed and limited edition printed packaging on the shelves of UK stores continues to grow, like some kind of ectoplasm that you’d find the Ghostbusters fighting.
 
Mr Kipling Frankenstein Fancies, with their green...
A colleague was rummaging through his desk drawers the other day when he stumbled across an old packet of Strepsils throat lozenges. So old are they that the use by date passed in August 2005 – over seven years ago – so the stricken workmate who needed some cough relief had to go elsewhere,...
It has been a few weeks since my first blog about the themed packaging centered around Christmas that I’m seeing on the shelves in 2012.
 
This has been for a good reason. So fast, and so full-on, have store shelves become ladened with flexible and carton packaging...

Pages