Social media channels were buzzing on Monday thanks to a YouTube video purporting to announce Coca-Cola’s launch of a biodegradable plastic bag to house the soft drink.
 
The idea was reported to have originated in the Central American country of El Salvador, where...

My hunt for short-run printed packaging as seen in supermarkets this summer has become a multimedia affair after I spotted this advert for Haribo Starmix on the TV over the weekend.

 

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What is notable is the number of products on the shelf that mimic the themed packaging they are in this summer.
 
Thorntons had its Union Flag chocolate plaque a few weeks back, and pictured below:
 
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One of the added benefits to my unscientific, non-technical look into the world of short-run printed packaging as seen by consumers on store shelves this summer has been the recognition, clarification and underlining of the packaging market’s role in everyday life.
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Some quantifiable signs of change, the kind I’m looking for in my unscientific “study” of short-run printed packaging, are starting to be seen during my weekly shopping trip.
 
For instance, Morrisons is no longer stocking the England salad in flexible packaging,...
David Beckham’s omission from the Team GB Olympic football squad, as reported today, will no doubt be a big blow for brands looking to capitalize with themed packaging.
 
Beckham has been a big-name draw during his career, and there must have been hope that ...
After one week of my “study” into the ever-changing world of packaging in UK supermarkets this summer, it's clear there's a big push on taking advantage of British sentiment, with themed packaging in most product categories.
 
Cleaning products, boxed meals, picnic...
With 10 minutes to spare in Marks and Spencer (M&S) at the weekend, it was easy to find some patriotic packaging on the shelves.
 
M&S is a British institution, and with the Queen's Diamond Jubilee and the London Olympics highlights of summer 2012's...
I am only one man, and only capable of visiting a finite number of grocery stores, and mostly only in the UK.
 
As such, I’d like to open up this unscientific “study” to the wider package printing community, and anyone else that would like to contribute....
Having started this thread on Monday evening (June 18) during my weekly shop, I found myself with itchy feet come Tuesday lunchtime.
 
Far from being rueful of the task I’d set myself during the best weather of the year, not to mention the looks from fellow shoppers...

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