So today's the day. Seven years in the making, and with billions spent on infrastructure, the 2012 Olympics have arrived in London.
 
I finally did a "Big Shop" last night, the eve of the event’s opening ceremony, and wasn't disappointed by the volume of Olympic-...
Just in time for the Olympics, and in the 60th year of her reign, advertising agency Leo Burnett London, UK print services supplier Precision Printing, and color specialist Pantone have developed a numbered shade guide to the Queen's most memorable choices of color throughout her...
While I’ve not been able to get down to my local supermarket recently, others have noted some excellent examples of themed short-run printed packaging hitting store shelves as the London 2012 Olympics edge closer.
 
My sister shops in supermarket chain
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The London 2012 Olympics are now only a few days away and excitement is building across the UK’s capital, the south-east and the country as a whole.
 
The Olympic Torch has been passing through London for the last few days, and will continue to do so until it...
There’s no “Big Shop” happening as it’s a busy week in the Pittman household, so it seems like an ideal time to take a look back at some of the things I’ve seen so far, and give you a rundown on my own personal Top 10 from my short-run printed packaging "study".
 
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We didn't do a "Big Shop" this weekend as it was my mum's 65th birthday party, but there were a few little shops that proved useful in my "study" of short-run printed packaging on store shelves this summer.
 
Pride celebration cakes, as pictured below, mean anyone...
Social media channels were buzzing on Monday thanks to a YouTube video purporting to announce Coca-Cola’s launch of a biodegradable plastic bag to house the soft drink.
 
The idea was reported to have originated in the Central American country of El Salvador, where...

My hunt for short-run printed packaging as seen in supermarkets this summer has become a multimedia affair after I spotted this advert for Haribo Starmix on the TV over the weekend.

 

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What is notable is the number of products on the shelf that mimic the themed packaging they are in this summer.
 
Thorntons had its Union Flag chocolate plaque a few weeks back, and pictured below:
 
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One of the added benefits to my unscientific, non-technical look into the world of short-run printed packaging as seen by consumers on store shelves this summer has been the recognition, clarification and underlining of the packaging market’s role in everyday life.
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