02 Jul 2012Opinions

Short-run printed packaging; a supermarket odyssey – part 5

Some quantifiable signs of change, the kind I’m looking for in my unscientific “study” of short-run printed packaging, are starting to be seen during my weekly shopping trip.
 
For instance, Morrisons is no longer stocking the England salad in flexible packaging,...

28 Jun 2012Opinions

Short-run printed packaging; a supermarket odyssey – part 4.5

David Beckham’s omission from the Team GB Olympic football squad, as reported today, will no doubt be a big blow for brands looking to capitalize with themed packaging.
 
Beckham has been a big-name draw during his career, and there must have been hope that ...

26 Jun 2012Opinions

Short-run printed packaging; a supermarket odyssey – part 4

After one week of my “study” into the ever-changing world of packaging in UK supermarkets this summer, it's clear there's a big push on taking advantage of British sentiment, with themed packaging in most product categories.
 
Cleaning products, boxed meals, picnic...

25 Jun 2012Opinions

Short-run printed packaging; a supermarket odyssey – part 3

With 10 minutes to spare in Marks and Spencer (M&S) at the weekend, it was easy to find some patriotic packaging on the shelves.
 
M&S is a British institution, and with the Queen's Diamond Jubilee and the London Olympics highlights of summer 2012's...

21 Jun 2012Opinions

Short-run printed packaging; a supermarket odyssey – part 2.5

I am only one man, and only capable of visiting a finite number of grocery stores, and mostly only in the UK.
 
As such, I’d like to open up this unscientific “study” to the wider package printing community, and anyone else that would like to contribute....

21 Jun 2012Opinions

Short-run printed packaging; a supermarket odyssey – part 2

Having started this thread on Monday evening (June 18) during my weekly shop, I found myself with itchy feet come Tuesday lunchtime.
 
Far from being rueful of the task I’d set myself during the best weather of the year, not to mention the looks from fellow shoppers...

19 Jun 2012Opinions

Short-run printed packaging; a supermarket odyssey – part 1

It's true to say that I like to immerse myself in an industry when I get the opportunity, and luckily printed packaging is one of those that gives you that opportunity as it's everywhere, throughout all of our lives.
 
I say luckily, but my wife will tell you a...

22 May 2012Opinions

Collaboration the key

For me, an underlying theme from Drupa 2012 was the amount of collaboration taking place in the printing industry.
 
For many I’ve spoken to, Drupa 2012 is being talked about as the first proper digital edition of the show, with one contact noting that eight years ago there were...

04 May 2012Opinions

Landa’s legacy

I’m writing this after experiencing my first ever day at a Drupa show, the first of many I’m sure.

What an experience it was too. I’ve become accustomed to tradeshows in Germany; whether materials or construction machinery focused, they are always, without fail, humongous. However, Drupa...

24 Feb 2012Opinions

Remember the barcode battles?

I was where I have most of my good ideas (in the shower) this morning when, out of nowhere, I remembered Barcode Battler, a rudimentary handheld gaming system from the early 1990s that allowed gamers to use barcodes to create additional characters and power-ups.
 
The actual system...

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