2020 in review: Latin America

The world’s most urbanized region, where 80 percent of people live in cities. The most unequal, too, where a third of people live in poverty, often in sprawling slums not conducive to social distancing. A high number of people who rely on informal, cash-in-hand work, and therefore reluctant to...

2020 in review: North America

Market researchers at LPC surveyed nearly 90 North American label converter companies and found that for the majority of participants, 2020 has been a year of growth. Furthermore, LPC says of those label converting companies who reported growth, 23 percent reported high growth.

Many of...

2020 in review: Europe

We are fortunate to have an excellent and detailed snapshot in the Finat Radar report of the first period of the European lockdown in Q1 2020 – trends that will no doubt be reinforced as the continent enters its latest lockdown as this article was written in Q4. 

The survey shows starkly...

Branding and design columnist Vicki Strull explores brands taking a stand on social issues and  how that shows up in their packaging

In the midst of recent protests, pride marches, plastic-free campaigns, political division and the Covid pandemic, more brands are taking a stand on the issues facing our world today. And it’s not just brands recognizing their responsibility to show up and speak out; consumers want to hear how...

The Andy Thomas-Emans column

The label converting industry has historically been driven by smaller (so-called ‘mom+pop’) sized companies, founded by entrepreneurial individuals and often by senior press operators leaving to start their own converting businesses.

According to L&L and Labelexpo’s global database,...

Label design and origination Label Academy book

The birth of a label design typically starts in a client’s marketing department. At this very early stage packaging concepts are evolved that seek to meet the marketing objectives of the brand. The translation of these concepts into a successful print job will however rely on many factors being...

CI offset offers converters opportunities in labels and flexible packaging

Labels and flexible packaging have similar demands and, on many occasions, provide services to the same customers, brand owners and distributors. Offset has long been at the forefront of print quality and has been used extensively for many years in the labeling industry for applications...

Mandrel sleeve application (courtesy Accraply)

Once the sleeve is printed the secondary converting processes take over. This is arguably the most critical step in converting the printed shrink sleeve stock onto the final product container. 

For a best in class shrink sleeve application the converting and the application process need...

Berkshire Labels Smirnoff labels printed on HP Indigo technology

In the fight for attention on packed supermarket shelves, shrink sleeves offer 360 degree coverage of graphics on a product container, allowing more display area for the brand owner to get its message across to the potential consumer. Because the design is printed on the inside of the label it...

UV embossed labels and pharma cartons

Demand continues to strengthen the market in India for holography as we see continued integration of holography alongside other authentication and track and trace technologies driving growth. In turn, this will herald sustained growth and progress, revealing a technology set to forge ahead in...

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