075081 10/14/04 1:37 PM Page 079Jason Brewer, Precisia LLC discusses technology choices at Smart Packaging 2004ensure customer safety and reduce company liability.All parties acknowledged the security bene?ts of RFID in anti-counterfeiting and brand protection, but many other overt and covertsolutions were presented. Craig Curran of Truscopy USA introduced itsoptical watermarks, which are visible through a specialized lens key. Thesecan be static or dynamic and up to twenty layers deep. Even though thesewatermarks cannot be replicated, Curran stresses that the watermarks area complimentary solution that should be part of a multi-layered strategy.Denis Picard of DuPont Authentication Systems presented Izontechnology, which is a deep 3D full parallax image, currently used inpassports and driving licenses around the world. He says that they also liketo build in ?ashing microtext that needs magni?cation to be read. Tinywords are printed in the shadows of images and letters.‘If you don’t know what you’re looking for you’re never going to ?nd it,’ hesays. Picard thinks that the next generation of Izon technology will usebiometric data to print 3D portraits.Rob Schellekens of Drent Goebel discussed the bene?ts of its variablesleeve offset press (VSOP) for anti-counterfeiting and security solutions, incomparison to other types of printing. He said that several printed securitymethods, such as guilloches and microprinting, can be printed on an offsetpress, but couldn’t be achieved with ?exo or gravure. Schellekensexplained that the VSOP press was creating great interest in China whereapparently 80 per cent of cigarettes are counterfeit.Dan Gelbart of Creo introduced its new Traceless security technology.Creo has introduced a taggant that is forensically undetectable and can godown to one part per billion.No.141e