For a luxury premium effect and enhanced impact at the point of sale, brand owners are increasingly seeking solutions such as high lustre metallics to be integrated into the overall package or label design.

Complementing the PureTone ink system, the PureBright UV flexo metallic inks are manufactured in Bristol and are formulated to comply with the latest EuPIA guidelines and industry standards. 

Suitable for UV flexo applications including self-adhesive labels, wrap-around labels, linerless labels, folding cartons and unsupported films, the PureBright range matches the PMS metallic bases for an attractive finish.

The PureBright inks are formulated for improved flow, transfer, opacity, coverage and demonstrate excellent overprintability. State of the art equipment minimises aeration which results in optimal brightness and superior lustre.

The PureBright Silver and Golds are available in a food packaging compliant (FPC) version, formulated to comply with the regulations and guidelines for non-direct food contact packaging applications.





Pulse Roll Label Products Ltd