The role of inks, coatings, curing, varnishing and laminating in the narrow-to-mid-web flexible packaging sector
Vicki Strull, branding consultant, Vicki Strull Design on Brand Protection: The brand consultant perspective
Delve into how different generations choose one product over another and how packaging can appeal to their emotions and senses to make a connection
Verification of the printed quality of barcodes to international standards is a requirement for companies involved in their design or printing
Understanding the value that innovative packaging generates for your brand customer is an essential part of your marketing tool kit
There are many factors to be taken into account when selecting a barcode for an application
Once a barcode has been printed onto a label or product it will require to be read, decoded and the information rapidly sent to a computer or checkout terminal
Security labels and packaging play an important part in protecting brands and us from risk
Hear first-hand from a label converter who successfully entered the lucrative flexible packaging market
There are many factors that need to be taken into account when designing the different types of flexible packaging