• 09 Sep 2014

Modern packaging technology featured at Labelexpo's Smart Mart

Mike Ferrari, founder and owner of Ferrari Innovation Solutions, shares his insight on how digitally printed labels and packaging connect both physical and virtual worlds for consumers online and on-shelf, and Chip Tonkin, director of The Sonoco Institute of Packaging Design and Graphics at Clemson University, talks about collecting data from consumers' roaming eyes to deliver packaging design insight to brand owners.