Product development in many companies is increasingly derived from the knowledge gained through extensive consultation and fact-finding with key customers. While this can be viewed as a way to secure customer loyalty and reduce competitor threat, moving away from product-driven strategies to a more customer-centric focus can increase the possibility of significant innovation in the evolution of a product.
Meech International is one of those companies that routinely utilises customer feedback when designing new technology ranges for static control and web cleaning applications. In this white paper, Meech illustrates how customer-led R&D has benefited customers and manufacturers alike, drawing on best practice examples of customer-led R&D program, and looking at the pros and cons of this process, as well as highlighting some key success stories.
Tarsus Exhibitions & Publishing Ltd