Alphasonics USA, based in Richmond, Virginia, will act as a sales office as the UK-based manufacturer seeks to increase its US market share through a dedicated and direct sales force.
Christopher Jones will become vice president and business development manager of the standalone company, leaving behind his duties as Alphasonics UK and Ireland sales manager.
‘I’m extremely excited to be fronting this project, designed to take us further in a market that unfortunately has been neglected for too long,’ said Jones. ‘I aim to bring the very best in terms of technical expertise, quality of service and a product that will bring unrivalled results in print houses across the country.’
Alphasonics USA is expected to open for business officially in February 2018.
The move comes as part of an overall program of expansion, which is also seeing Alphasonics make headway into the medical industry. Alphasonics managing director David Jones noted that this has been facilitated through the development of numerous technologies in the print Industry.
He explained: ‘What we’ve found is that surgical cleaning has the same issues as print does to a certain extent, just in reverse. Both relate to the lack of consistency, whether that’s through poor ultrasonic distribution or unequal application of chemical. In the same way we guarantee a consistent, safe and effective delivery of ultrasonics to clean an anilox to full volume, we can remove germs and prion protein from surgical equipment.
‘It’s an extremely exciting time in terms of what comes next for us and equally as pleasing that what we’ve developed over the years has bigger potential than we even thought.’
As a result of a greater presence in the medical industry, Alphasonics has begun the process of expanding its production facility. This follows the achievement of ISO 13485 production quality standard, which gears the company to producing medical grade cleaning systems.
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