Apex enhances market support in Northern Europe

Apex International, a manufacturer of precision coating and ink transfer technology products, has entered into a collaboration with DewaFlex to enhance market support in France and Belgium.
Pictured (from left): Pieter Dewaele, DewaFlex; José Moreira, Apex International; Niels Soenen, DewaFlex

The agreement will see DewaFlex focus on the offset and label markets in France, and label market in Belgium, while the Apex technical sales team will focus efforts in the flexible packaging and corrugated industries in France through José Moreira, Jean-Pierre Verne and Carole Binczyk, and in Belgium with Edwin Spijkers, also responsible for the offset business. In the coming weeks, DewaFlex and Apex have several joint printer visits planned to educate the market on Apex anilox products in combination with DewaFlex’s product range and consultation services, including audits, volume measurements, cleaning and maintenance programs for anilox rollers.

Established in 2013, DewaFlex is a commercial agent and distributor of flexo and related printing technologies throughout France and the Benelux. With a team of 13 employees, DewaFlex offering includes plate mounting machines, slitter rewinders, mounting sleeves and anilox rolls. DewaFlex also provides a comprehensive cleaning and maintenance program for anilox rolls. Its DewaClean program provides self-developed daily cleaning products, ultrasonic cleaning machines and analysis services. The DewaFlex team dedicated to the France and Belgium markets for Apex customers consists of Niels Soenen, Pieter Dewaele, and Diederik Van Hove.

Bas van der Poel, EMEA technical sales director at Apex, commented: ‘With the anilox roll as the heart of the printing process, the key to maintaining high quality and customer satisfaction is providing superior local technical support and services. Through our collaboration with DewaFlex, we now offer printers in France and Belgium additional expertise, in addition to our own highly established sales force in these regions.’

Niels Soenen, sales manager at DewaFlex, said: ‘The intensive training we received from José Moreira on Apex products, technologies, services and the newly developed Bellissima DMS technology provided a clear understanding of the technical advantages that define Apex as a world leader.

‘From my experience with maintenance and cleaning of aniloxes, I often receive feedback about a printer’s anilox suppliers, with very high admiration coming from Apex customers. Another advantage of our collaboration is that Apex focuses, similar to DewaFlex, on partnering with printing companies with the goal to improve their overall printing performance and end results.’