Cron establishes global flexo business unit

In September 2014, global CtP manufacturer Cron entered the North American graphic communications market with the formation of Cron-ECRM. The new business unit, Cron-ECRM FBU, will be led by Alex Lee as general manager and global sales director. Marshall Hogenson, Cron-ECRM FBU vice president, Americas, will specifically be responsible for driving the flexo business in North, Central and South America.

Hogenson said: ‘This is an extremely exciting opportunity. Cron’s reputation as a high quality, affordable flexo CtP option is growing rapidly. The potential is massive and Cron is well positioned to become a major player in the market.’