Avery Dennison expands AD Procerta labels testing service

Avery Dennison’s specialized label testing institute, AD Procerta, will expand its services to the automotive, electronics, and premium drinks industries. These sectors require reliable, long-lasting, durable labels and the AD Procerta service will provide assurance that materials will perform under the toughest of conditions.

Founded in 2022 and based at a laboratory in the Netherlands, the AD Procerta institute has been working closely with the pharmaceutical sector over the last year, providing a vital service to ensure the reliability of labeling used in critical medicines, including vaccine vials and pre-filled syringes. The service subjects labels to more exhaustive testing than those set by Finat, the European Association for the self-adhesive label industry. The laboratory uses over 100 instruments to mimic challenging conditions including ultra-low temperature freezers (-80°C). Testing under these parameters provides companies with the assurance that they will perform in real-world conditions over time and will meet the specific regulatory and legal requirements of each sector.

David Yepes, high-value segment marketing director label and packaging materials at Avery Dennison, explained: We launched AD Procerta initially in the pharmaceutical sector because it is challenging with exacting requirements essential to public health. The requirements for the automotive, electronics, and premium drinks industries have one thing in common – they all necessitate reliable labeling that will stick to the product often in extreme temperatures and fluctuating humidity conditions which will last for a long time.’

‘Looking at specific examples, if we take automotive, a label needs to be reliable for the lifespan of a car which could be up to 35 years. Electronic products such as appliances and power tools contain both internal and external facing labels, which contain essential safety and recycling information. A fine winemaker will want their label to retain its specific branding for 50 years or more. Again, these need to last and may need to withstand being subject to heat and moisture,’ Yepes added.