Aldi adopts tactile linerless labels from Coveris for premium steak range

Global packaging manufacturer Coveris has used a pioneering printing process in the launch of a new range of linerless labels for retailer Aldi, which combines multiple decorative effects in-line and adds a fourth, tactile dimension.
Coveris has used advanced linerless label printing for the launch of Aldi’s new range of top tier Specially Selected Aberdeen Angus steaks

Coveris has used advanced linerless label printing for the launch of Aldi’s new range of top tier Specially Selected Aberdeen Angus steaks. The new range comprises four premium British beef steak lines and the labeling of the products reflects the quality of steak and high profile launch. Aldi sells over half a million British beef steaks every week.

The label production process blends an innovative and complex mix of inks, varnishes and foil in-line using a newly developed method of application. The use of high build silkscreen varnish creates a glossy, tactile stamped effect, while the use of further varnishes and cold foil combine to produce a multi-sensory, luxury appearance.

Coveris said its evolution of printing capabilities on linerless labels during the development of this label ‘creates new opportunities’ for the production of more complex designs and premiumization techniques.

Coveris’ use of high build silkscreen on self-adhesive labels was recognised at the recent UK Packaging Awards, with its entry for Killawarra wine shortlisted for Label of the Year. Coveris won the Flexible Plastic Pack of the Year category for the use of reclose technology on Waitrose nuts, dried fruits and seed packs.