Espolòn Tequila launches limited edition bottle design

Tequila brand Espolòn Tequila has launched limited-edition celebration bottle, a first of its kind for the brand, created by renowned Mexican street artist and illustrator, Edgar ‘Saner’ Flores celebrating 25 years since the introduction of its signature Tequila Blanco.   

Espolòn Tequila began with the vision of its late founder and maestro Tequilero Cirilo Oropeza, who dreamt of creating a modern tequila so good, he was proud to share it with the world. Today, Espolòn creates award winning tequilas enjoyed by bartenders and tequila fans in over 40 countries around the world and blends the rich traditions of Mexican craftsmanship with innovative production techniques.  In addition to introducing its first-ever limited-edition bottle design, Espolòn will mark this milestone anniversary with a series of underground events, partnerships and experiences that invite the Espolòn community to join the celebration. 

Saner's vibrant label design on the limited-edition bottle pays homage to the brand's origins, and to José Guadalupe Posada whose iconic illustrations inspire every Espolòn bottle available today. The artwork reflects Espolòn's game changing spirit through an irreverent tribute to Cirilo, the brand's icon Ramon the Rooster, the steps in Espolòn's thoughtful tequila-making process, and more. Saner's work, like that of Posada, is a vivid celebration of Mexican heritage and culture. 

Saner said: ‘I'm thrilled to be a part of this celebration and honored that my art is now a part of the brand's history. The label is inspired by the essence of Espolòn's journey: the distinctive tequila-making process, iconic brand symbols and the celebrations and traditions of Mexico.’  

In addition to honoring its heritage with a limited-edition label design, Espolòn has collaborated with The National Association of Latino Arts and Cultures (NALAC) to spur the next generation of creatives by supporting the first-ever Modern Maverick Artist Grant - an award created in partnership with NALAC as an extension of the organization's 2024 NALAC Fund for the Arts (NFA) program. The grant, in the amount of USD 10,000, will be presented by NALAC to one emerging Latinx/é artist who continues to champion unapologetic originality so they can continue to pursue their artistic endeavors.      

Andrea Sengara, vice president of marketing at Campari America added: ‘Espolòn Tequila began with a vision to turn the tequila industry on its head to create something new and different.  As we commemorate this anniversary, we continue to champion unapologetic originality and spur on creative mavericks in all that we do, always striving to keep Cirilo's vision alive. The past 25 years have seen this brand grow into a truly global player, and we're excited to bring this moment to life with engaging events and limited-edition launches for Cinco de Mayo and beyond. Every sip of Espolòn Tequila tells the story of passion, creativity, and determination, and we raise a glass to honor the past while celebrating the milestones of the future.’