Viewpoint is a series of reports in which Stora Enso shares its insights and analysis on important packaging trends with impact on selected business segments, and evaluates the related relevant future value chain developments, with particular focus on brand owners, retailers and consumers. Previous Viewpoint reports have looked at how millennials are reshaping the packaging market, and changes in consumer shopping behaviors.
Key findings in the latest Viewpoint report, ‘The future of online packaging’, include that the online grocery segment can double EBIT and personal care online retailers can increase EBIT by as much as 50 percent through strategic packaging designs. Opportunities arise in increased customer loyalty, supporting customer sustainability agendas and reducing transportation volumes. In grocery online retail, the report highlights the potential to make ‘pick and pack’ more effective, reduce damaged goods in last-mile-deliveries, and optimize packaging material use. The report concludes that sustainable packaging can enable brand owners to gain from a competitive advantage.
‘The retailers that excel in packaging in the online channels will probably see highest growth in the coming years,’ said Gilles van Nieuwenhuyzen, executive vice president at Stora Enso Packaging Solutions division. ‘We foresee that customers and partners that utilise the full potential of online packaging will be able to achieve significant profit improvements.’
Björn Thunström, vice president of marketing and customer loyalty at Stora Enso Packaging Solutions, added: ‘Developing optimised packaging solutions can clearly have a positive effect on sales, costs and above all consumer loyalty, three important parameters for profitability for retailers going online.’
Download the full Viewpoint report here, or below.
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