Packaging innovation crucial in 2023 says Essentra Tapes

Packaging tape expert Essentra Tapes has called on the packaging industry to harness the power of collective intelligence in generating the sustainable packaging of tomorrow.

According to the company, e-commerce's rapid and vast expansion presents new challenges in shipping and packaging. Once, consumers shopped online through choice; a year ago, it was through necessity, and now it is a consumer habit that is unlikely to recede.

Increased pressure for sustainability has generated a growing appetite for innovation. Consumers demand and expect - and will even pay more for - sustainable products. This is especially the case with packaging.

‘We want to be a place that unites hands-on solutions for today with inventive solutions for tomorrow,’ said Ian Beresford, head of marketing and development at Essentra Tapes. ‘We're a one-stop shop for those seeking best-in-class sustainable, practical, and adaptable packaging solutions that can be implemented fast.’

The tapes manufacturer, home of Rippatape, planned and successfully executed several market interventions in the second half of 2022, with Easiliner, Rippatape Halo and the SF-AS DH1 sheet-fed applicator significantly bolstering the capabilities of the paper and board industry.

Several e-commerce giants are already utilising Rippatape Halo, a paper-based tear tape, which joins the Eco Range of products. It is externally certified as recyclable with paper achieving an A+ level via the Italian National Recyclability Standard: UNI 11743 and MC 501: 2017 criteria.

Just reward for four years of painstaking development, according to Beresford, and an impressive product based on a single-ply, specialised coated paper with no plastic films or laminates.

‘Essentra Tapes believes in the power of tear tape and is ready to collaborate for a brighter future,’ added Beresford. ‘We endeavor to unite the hands-on solutions for today with inventive solutions for tomorrow. We help businesses understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption.

‘Circularity is primarily a consequence of the decisions made at the design stage. Waste and pollution should be seen through the lens of design flaws rather than an inevitable result of manufacturing. Replacing problem plastics in packaging with completely renewable fibre-based materials is the sustainable alternative consumers are both demanding and actively seeking. By circulating material over and over, we can keep materials in use, design out waste and regenerate natural systems by reducing pressure on forests.’