Pulse targets international growth with new factory

UK narrow web ink specialist Pulse Roll Label Products is in the process of setting up home at a new 2,500 sq m (27,000 sq ft) facility as it targets a growing international customer base.
 
The new facility is located nearby to its current 500 sq m (5,000 sq ft) location in Yate, near Bristol in the UK and will provide Pulse with the space to grow its customer base overseas.
 
Pulse managing director Gary Seward said: ‘We’re increasing the market we’re attacking. Historically, we’ve been focused on the UK with a little bit of export but now we want to be addressing the export market more.
 

'India is going to be huge, so we can afford to look right rather than left'

‘We’re moving to a more international role. Markets that are already big for us are in eastern Europe, such as Poland, Russia, Ukraine and Latvia, and we’re making a big push for the Far East, in Thailand, Singapore and Japan. We’re due to recruit an agent soon that will handle those markets, as well as China.’
 
The only international location not high on Pulse’s list of targets is America, which Seward said is a difficult market to penetrate without significant investment in local property and people.
 
‘There’s almost no point as there’s enough business to go for in other markets, so why make that level of investment when other markets can supply you with comparable business? For instance, India is going to be huge, so we can afford to look right rather than left.’
 
Seward added that Pulse will use the additional space afforded by its move to a factory more than five times the size of its previous location sparingly, as the company is moving to lean manufacturing principles that will see it use as little space as possible for production of its inks, coatings, adhesives and print consumables.