Esko launches Mox for growing brands

Esko has launched a new software product to help growing brands and small businesses bring quality products to market in a consistent, fast and sustainable way.

Mox is the new cloud-based tool that has been specifically developed to help small-to-medium sized consumer brands meet the challenges of today’s omnichannel market, to work more efficiently, and to deliver right-first-time packaging and marketing content on time. 

‘Combining project management with digital proofing and DAM in one simple solution enables small teams and growing businesses to increase their speed and simplify their go-to-market processes,’ explained Adrian Fernandez, general manager of Mox. ‘This rapidly reduces approval time for impactful product packaging and content, enabling teams to develop and deliver artwork and content to get new SKUs to market quickly, efficiently and in compliance with all regulation requirements.’

Fernandez added that Mox was created by Esko, the global provider of software and hardware solutions that accelerate the go-to-market process of packaged goods. ‘With Mox, we are leveraging the many years of Esko’s experience with top consumer product companies and their ecosystems,’ he said. ‘We have been able to use that to develop a new best-practice software tailored to the needs and budget of growing consumer brands, helping them increase productivity, reduce costs and save time in their packaging and content creation process.’

He continued: ‘We developed Mox as a collaborative, scalable solution for marketers, packaging and project managers, creatives, and all internal and external stakeholders who participate in creating and distributing product packaging and content. Many businesses and brand teams are still relying on emails with file attachments, spreadsheets and shared drives for workflow management and collaboration. In today’s omnichannel environment, this is simply no longer fit for purpose. It’s easy to lose track of digital assets and team’s input, especially for approvals, feedback, and version histories. If the final content is incorrect, or the wrong version is used at the wrong stage of the go-to-market process, brand reputation is at risk. 

‘Mox delivers real-time project and task visibility, improves collaboration, and helps accelerate speed to market. It provides the tools you need to take control and scale your brand,’ said Fernandez. ‘With Mox, small businesses and growing brand teams can now get to market faster, overcoming the challenges of demand for ever-changing SKUs in a fast-paced, omnichannel market - and all while safeguarding their brand consistency.’