H.B. Fuller joins RecyClass to improve packaging recyclability

H.B. Fuller, a leading global adhesives provider has joined RecyClass, an initiative that supports companies looking to improve the circular economy of plastic packaging across Europe. 

The initiative brings together players from the entire plastics value chain to improve plastic packaging recyclability and the traceability of recycled plastic content and plastic waste.

‘This is an exciting and challenging period for the packaging industry. Collaboration throughout the supply chain is vital if we are to achieve changes that improve the world for this generation of consumers and the next,’ said Elizabeth Staab, H.B. Fuller global packaging sustainability manager.

‘Sustainability is a core pillar of our business strategy at H.B. Fuller and we are joining RecyClass to expand collaboration across the value chain. It is important we continually invest in understanding the full plastic recycling supply chain and its greatest challenges. There are many ways that adhesives can make a positive contribution while encouraging innovation in the sector to advance the industry.’

‘The environmental challenges facing the world today and the demand for lower impact products need a multi-faceted and collaborative approach,' continues Staab.

'Moving forward, major investments – and a certain amount of risk-taking on new technologies and methods – are going to be strategic and will need to be done in collaboration with other players across the supply chain,’ Staab added.

H.B. Fuller is continually developing efficient packaging solutions to support plastic applications including PET bottles, rigid plastic containers for home care, and flexible packaging with performance and recyclability in mind. As the industry advances toward a circular economy, industry partnerships such as the company’s collaboration with RecyClass will be key to moving the industry forward.