UPM Raflatac launches new RafCycle program in Americas

UPM Raflatac has unveiled RafCycle Partner Program, an initiative designed to enhance sustainability and circularity in the labeling industry. Building on the success of the RafCycle recycling service, this program invites businesses in North America to join a network of partners committed to reducing their carbon footprint and fostering a circular economy.

Participation in the program enables converters to collect release liner waste from their customers and then leave the recycling to UPM Raflatac.

According to the company, this value-added benefit helps brands avoid additional disposal costs, reduce their carbon footprint, and meet their sustainability goals. Partners receive local, hands-on support, along with complimentary RafCyle material pickup from their central collection point.

‘We are excited to launch the RafCycle Partner Program, which represents a significant step forward in addressing many of the concerns that have held back release liner recycling in our industry,’ said Michael Garretson, manager of RafCycle at UPM Raflatac Americas. ‘Our goal is to make liner recycling easy, widespread, and accessible. Our converter partners are an integral part of this initiative. Together, we can make a substantial impact in making the labeling industry more sustainable.’

By transforming label release liner waste into new resources, the program supports companies in achieving their sustainability goals and creating compelling marketing stories that demonstrate their commitment to the circular economy.