NiceLabel said it has designed the program to help channel partners meet customer demand for the digital transformation of on-demand label printing.
The launch of the program is driven by the evolution of the labeling software industry, characterized by an increased demand from customers for streamlined, more agile and efficient ways of managing their labeling requirements.
The program brings together a large community of new and existing partners across the globe in a structured and more collaborative way. Members of the partner program gain access to technical and marketing support to assist them in generating sales opportunities and position themselves as trusted advisors to their customers. Program members also enjoy benefits such as product discounts, access to NiceLabel sales teams and the use of demo and trial licenses.
‘The labeling software market is maturing to the point where a partner program is essential to bring structure, set expectations, and provide incentives and rewards,’ explained Paul Vogt, channel marketing director, NiceLabel. ‘We have an existing partner base stretching across the US, Europe and APAC and by formalizing this we are delivering on our promise to help our partners increase their margins and become more consultative. The technical and marketing support on offer, as well as access to NiceLabel skills and resources, helps partners support their customers’ digital transformation requirements and ultimately empowers users across industries.
‘What makes a relationship with NiceLabel compelling? Our software is ideal for the channel community: auto ID VARs, print automation specialists and production system integrators find real success implementing NiceLabel as part of their solution portfolio. NiceLabel puts them in pole position to win the sales of new hardware, services, and supplies. There is a high demand for our flagship solution, Label Management System, available both as on-premise and Label Cloud (SaaS) solution – VARs tell us that it enables them to bring a compelling message of improved print productivity to their end users and to demonstrate a clear ROI to their customers.’
The new program is three-tiered — NiceLabel Integrator, NiceLabel Partner and NiceLabel Reseller. The top two tiers, Integrators and Partners, are differentiated by their investment in technical competence. They have skills to configure, manage and deploy advanced NiceLabel-based products.
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