SOCIAL REQUIREMENTS

LINKEDIN RETARGETING REQUIREMENTS

Character limit

  • Introductory text - including spaces maximum of 150 characters
  • Headline – including spaces maximum of 70 characters
  • Description – including spaces maximum of 300 characters

Landing page

A URL landing page. Please note, your link should not be a redirect link (i.e. your domain must be part of the URL you supply), as this will result in your banner being rejected.

Image sizes & formats

  • Your ad image should contain no more than 20% text.
  • You must submit all the below image sizes:
  • 1080 x 1080 pixels
  • 1200 x 630 pixels
  • 1080 x 566 pixels
  • 1350 x 1080 pixels
  • JPEG or PNG format
  • Maximum file size 5MB

ORGANIC POST ON LABELS & LABELING’S TWITTER PAGE REQUIREMENTS

Character limit

280 characters including spaces & hashtags, links and Sponsored Post heading

Landing page

A URL landing page. Please note, your link should not be a redirect link (i.e. your domain must be part of the URL you supply), as this will result in your post being rejected.

Image sizes & formats

  • Image 680 x 380 pixels
  • JPEG or PNG 
  • Maximum file size 5MB

Availability: 

The frequency of sponsored posts on the Labels & Labeling Twitter account is one per day.

ORGANIC POST ON LABELS & LABELING’S LINKEDIN PAGE REQUIREMENTS

Character limit

The character limit is 700 characters. This includes spaces & hashtags, links and Sponsored Post heading. Please note, all LinkedIn posts are truncated with a ‘See more’ tab at 140 characters.

Landing page

A URL landing page. Please note, your link should not be a redirect link (i.e. your domain must be part of the URL you supply), as this will result in your post being rejected.

  • Image 680 x 380 pixels
  •  JPEG, PNG or GIF format
  •  Maximum file size 5MB

Availability

The frequency of sponsored posts on the Labels & Labeling LinkedIn account is one per week. (Tuesdays)

ORGANIC POST ON LABELS & LABELING’S INSTAGRAM PAGE REQUIREMENTS

Character limit

The character limit is 2,200 characters. This includes a maximum of 30 hashtags and the Sponsored Post heading, Please note, a ‘Link in bio’ CTA will be added on each post.

Landing page

A URL landing page.

  • Image 1080 x 1080 pixels
  • JPEG or PNG 
  • Maximum file size 5MB

Availability

The frequency of sponsored posts on the Labels & Labeling Instagram account is one per week.

Please note

GIFs are not allowed

BEST PRACTICE

Keep it short

Most people’s social media feeds are very busy, so readers tend to skim through posts quickly. Therefore, shorter, punchier content is more effective than longer, more detailed posts

Give a clear message and call to action

Offer some valuable information and give to the audience just enough to entice them to take an action.

Use your creative images effectively

Make it stand out and entice people to stop and view your post.

Use clean and good quality images

Clear, high-quality images speak to the competence of your business, and may even send a subliminal message to consumers about the calibre of your products/services

*Please note, you must have a social media accounts to choose this option.