Carol Houghton: Will the QR code novelty wear off?
31 Jan 2012 |
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ComQi, a provider of digital signage and display technology, recently launched five new place-based mobile applications interacting with digital signage displays in a retail venue. As Mike Fairley, industry expert, says, ‘Things are certainly moving fast these days. It’s one thing to link with digital signage in store, but if the consumer wants to follow-up at home then the communication link will also have to be with the label.’ Continue reading...