Carol Houghton: Will the QR code novelty wear off?
ComQi, a provider of digital signage and display technology, recently launched five new place-based mobile applications interacting with digital signage displays in a retail venue. As industry expert Mike Fairley says, ‘It’s one thing to link with digital signage in store, but if the consumer wants to follow-up at home then the communication link will also have to be with the label.’ Continue reading...




