Wine industry veteran joins Paragon Label

Pollard is a 25-year veteran of the label printing industry and one of the early pioneers of digital printing for wine labels. He has worked with some of the most well-known label printers in the North Bay area as a pre-press and graphics manager, digital business manager and printing consultant.

He is also a founding partner in 4 Parts, a marketing and design company serving the wine industry, as well as an advisory board member of Pristine, a new smart products company accepted into the UC Berkeley SkyDeck Startup Accelerator.

Jason Grossman, chief executive officer of Paragon Label, said: ‘We are beyond ecstatic to have Travis join the Paragon team.

‘He has a deep passion for both printing and the art of fine wine making and is an expert in every phase of this business. Travis has played a key role in mainstreaming HP Indigo digital printing in the wine industry and has a total knowledge of digital and flexo printing as well as waterless offset printing.’

Pollard said: ‘I love this business and it is an honor to be selected for this position to help Paragon’s continued growth in the wine industry.

‘Paragon is a family-owned company and that is very important to me as most wineries are family-owned. I love that synergy and connection. Paragon has a great reputation and I like that they work with wineries of all sizes.

‘People are extremely passionate about wine, which is why label design and print quality are so important in this market. On-time delivery is critical since bottling, a significant cost in the process, cannot be completed until the labels are applied. It is a critical process and we will be working closely with our clients throughout the decision-making process.’

Pollard will be with the Paragon Label team at the Unified Wine and Grape Symposium, taking place at the Sacramento Convention Center on January 29-30.