The first prototypes of the interactive folding box applications will soon be presented at event sacross Europe

The project has utilized special technology developed by Prismade Labs that enables smartphones to interact with printed electronic structures. After placing the packaging onto a smartphone screen, the user is able to enable interaction on the smartphone by swiping their finger over the...

Developing a system that could successfully process the unique competition number on each bottle via the Facebook Messenger page was key for the promotion’s success

From August to October 2017, Durban-based Uniprint and sister companies in the Hirt & Carter Group created ground-breaking interactive labels – linking printed packaging with a mobile digital device platform – for the 2017/18 ‘Thirsti 4 Summer’ sales campaign.

A scannable label...

RFID has proven benefits in industries like apparel, food and beauty and expanded to other segments like pharmaceuticals. RFID-enabled products can be used to streamline asset tracking, eliminate loss on inventory, improve accuracy in supply management, enhance patient experiences, and drive...

The conference was held at Avery Dennison’s European headquarters in Oegstgeest, the Netherlands, which houses the I.lab, where visitors can experience real-world applications of RFID technology.

Avery Dennison’s materials division now jointly runs the I.Lab, and is focused on marrying...

Both initiatives were introduced at the association’s recent AGM in Phuket, Thailand, where ASPA marked its 20th anniversary

Through Consumer Connect, consumers can complain about any fake or sub-standard products or goods and immediate action can be provided. Alongside Consumer Connect, ASPA is introducing ‘Counterfeit News Repository’, through which it will maintain a database of fake product news that is reported...

Schreiner MediPharm introduces BitSecure Mobile

The app will prove highly useful in meeting the strict requirements of the EU directive 2011/62/EU that comes into effect on February 9, 2019, at which time pharma manufacturers must equip secondary packaging units with individual serial numbers and an anti-tampering device that proves the...

Blurring the boundaries between physical and digital worlds, the two brands are coming together for the first time with a one-of-kind installation at The Conran Shop’s flagship Chelsea store. The collaboration offers customers an interactive experience to discover new ideas to plan for and...

With the industry preparing to head to Rosemont, Illinois for the key event of the year, we provide a rundown of the companies and technologies you'll see when walking the halls of Labelexpo Americas 2018

With the industry preparing to head to Rosemont, Illinois for the key event of the year, we provide a rundown of the companies and technologies you'll see when walking the halls of Labelexpo Americas 2018.

As well as an extensive exhibitor list covering all steps along the label and...

AIPIA executive director Eef de Ferrante: ‘This is a landmark challenge for the AIPIA World Congress to take it purely into healthcare for the first time.’

As one of the world’s leading over-the-counter healthcare companies, GSK develops and markets a wide portfolio of trusted brands in respiratory, oral and skin health, nutrition and pain relief categories.

At this year’s AIPIA Congress, GSK will be challenging active and intelligent...

Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags

Kilchoman, an award-winning producer of single-malt Scotch whisky, was revealed as a Thinfilm customer in November 2017 and deployed its NFC mobile marketing technology soon thereafter.

For the initial campaign, Kilchoman replaced conventional neck-tag booklets with Thinfilm’s NFC-powered...

Pages