Primera launches on-demand color RFID label printer

Primera Technology is launching its RX900 color RFID label printer at Labelexpo Americas.   

The RX900 is claimed by the company to be the world’s first full-color RFID ‘on demand’ label printer. Labels are printed, encoded, verified and dispensed one at a time, making the printer suited to applications where one or more labels at a time are required.  

The built-in RFID reader/encoder module is supplied by Intermec, a supplier of RFID equipment and technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications.  

Print resolution is up to 4800 dpi. Separate cartridges for cyan, magenta, yellow and black ink make label production ‘economical’ since only one color at a time is replaced. The machine runs full-color print speeds of up to 4.5” (114 mm) per second. 

‘Printing full-color RFID labels and tags adds a new, value-added feature to the technology,’ said Mark D. Strobel, Primera’s vice president of sales and marketing. ‘Now, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags. In many applications you’re adding an extra level of accuracy and safety such as in medical file folder labels, full-color photo wristbands and specimen tracking labels.’ 

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through advanced dye-based inks and the print surfaces of inkjet labels such as Primera’s TuffCoat labels. Most popular inlays from major RFID companies can be integrated into labels. 

‘At Intermec we pride ourselves on driving the industry forward through innovation, and with Primera we are proud to be a part of delivering yet another industry first,’ said Phyllis Turner-Brim, director, RFID strategy and licensing at Intermec.   

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